noyra came into existence in 2020 with the sole purpose of providing patrons with
high-quality, handcrafted jewellery at affordable price points. all the jewellery takes inspiration from art, culture, history, moods and is carefully handcrafted by talented jewellery artisans in jaipur, india. at noyra, the focus is on working with the best plating techniques and certified semi-precious stones in all our pieces, while pledging to provide our patrons with as much information as possible as a step towards transparency. we work on a made to order model as a conscious effort to lower our carbon footprint. owning a noyra is like owning a museum piece that is ageless, crafted and rare.

a symbol of the greek goddess of the underworld, persephone, who was born to a powerful goddess demeter and betrothed to hades the god of the underworld. persephone is perhaps one of the most resilient goddesses in greek mythology who fought all odds and ended up winning.
the persephone choker embodies the power of black onyx, a stone that symbolizes resilience and perseverance just like the goddess herself. it is highlighted with 18ct gold plated accents.