Press Release NYFW


30th AUGUST 2021

South Asian conscious marketplace Papreeka presents at NYFW

Showcases 6 women-led conscious brands on global stage

New York, 30th August 2021. Papreeka, a curated e-marketplace for consciously made South Asian products, will showcase at New York Fashion Week in partnership with Flying Solo NYC on September 12th 2021. Founded by Dhanya Balasubramanian, Papreeka brings together a highly curated collection sourced from brands that believe in the power of well-made. 

“Our dream is to share a well-made piece of South Asia with every home around the world,” said Dhanya Balasubramanian. “There is a rich history of artisan-led craft that is somehow till this day, a mass market concept in South Asia. The industry is dominated by women-led brands, that make an earnest effort to make well and transparently, working with real artisan communities. Think of us as the global launchpad for these wonderful brands, built with an eye for a global aesthetic that appeals not just to the Indian diaspora but also to anyone with desire for consciously made. Every brand is thoroughly vetted for 10 consumer-friendly sustainability principles which makes the shopping experience an educational one. The brands have to pass at least 5 of the 10 principles in order to make it to the platform. We are proud of our mission to encourage our customers to shop responsibly while thoughtfully curating their lives.”

Presenting the collection at NYFW is a surreal dream come true for Papreeka & its women-led conscious partners - Krithaa, Hydes Studio, Baka, Aadikara, Messiah, & Dhuri. The collection is made up of products entirely made from natural materials - clay, recycled metal, upcycled silver, glass, brass and responsibly sourced leather.

Flying Solo NYC is well-known partner for helping brands launch on the global stage and Papreeka is proud to be associated with them for this show. 

Dhanya envisioned Papreeka while attending a class on “Launching social ventures” during her MBA at Columbia Business School, New York. After taking the bold step of entrepreneurship, earlier this year, Dhanya & the team at Papreeka are proud to be part of a landmark experience at NYFW, bringing conscious South Asia to the world.   

About Papreeka

Papreeka was started 10 years ago by Dhanya Balasubramanian, as a side gig to promote South Asian fashion & advise them on brand building. She launched the e-marketplace in June 2021, bringing a decade of experience in the retail space, running flagship stores for UNIQLO in Singapore, heading private label planning for e-commerce business ZALORA in South East Asia & most recently as Director of E-commerce for Burger King North America.

Papreeka is based in Madras, India & New York, US. 

Media Contact | Papreeka | Dhanya Balasubramanian | Founder | | +1 912 342 3375